From Traditional Accounting to Strategic Advisory: A Digital Transformation Story
When Maria Constantin started her accounting firm in 2019, she never imagined that technology would become the cornerstone of her practice's transformation. Like many accounting professionals in Romania, she found herself caught in an endless cycle of administrative tasks, jumping between multiple software platforms, and spending countless hours navigating the Virtual Private Space (SPV) for client statements.
"I remember thinking there had to be a better way," Maria recalls, sitting in her modern office in Bucharest. "My team and I were working longer hours each year, yet we were spending more time on paperwork than on actually advising our clients. That's not why I became an accountant."
Maria's story resonates with many accounting professionals across Romania. The challenge isn't just about managing numbers anymore - it's about juggling multiple platforms, ensuring compliance, maintaining client relationships, and somehow finding time to provide valuable business insights. This juggling act often leaves little room for what matters most: helping clients make informed business decisions.
The Breaking Point
The turning point came during the hectic tax season of 2023. Maria's firm was handling over 200 clients, with three accountants spending an average of 2-3 hours daily just on SPV-related tasks. Document management had become a nightmare, with files scattered across email, WhatsApp, and various cloud storage services. The final straw was losing a significant client who moved to a competitor offering more sophisticated advisory services.
"That was our wake-up call," Maria explains. "We realized we needed to fundamentally change how we operated. We weren't just looking for another software solution - we needed a complete transformation of our practice."
Enter QontaHub
The transformation began when Maria's firm implemented QontaHub in early 2024. Unlike traditional accounting software, QontaHub offered something different: a unified platform that specifically addressed the unique challenges faced by Romanian accounting firms.
The most immediate impact came from QontaHub's SPV integration. Tasks that once required multiple manual steps - logging in, downloading documents, processing statements - became automated.
"The first time I saw a statement automatically submitted through QontaHub, with all the digital signatures properly managed, I almost couldn't believe it," says Alex, one of Maria's senior accountants. "What used to take hours now happens in minutes."
Beyond SPV integration, QontaHub introduced a new way of managing client relationships. The platform's built-in CRM system meant that client communications, documents, and history were finally in one place. The client portal transformed how the firm exchanged documents with clients, eliminating the endless email chains and WhatsApp messages.
The Real Impact: More Than Just Efficiency
The numbers tell part of the story - administrative tasks reduced by 40%, document processing time cut by 65%, and client response times improved by 80%. But the real transformation went beyond metrics.
"For the first time in years, we're actually practicing accounting the way it should be practiced," Maria says with evident satisfaction. "Instead of chasing documents and managing administrative tasks, we're analyzing trends, providing business insights, and helping our clients make better decisions."
The firm's relationship with clients has evolved too. Through QontaHub's automated notifications and streamlined communication channels, clients feel more connected and informed. The platform's document management system ensures that every piece of information is readily available, properly organized, and securely stored.
"Our clients see us differently now," Maria notes. "We're no longer just their accountants - we're their business advisors. When they have important decisions to make, we're often their first call."
Looking to the Future
As QontaHub continues to evolve, adding new features like payroll management and business intelligence capabilities, Maria's firm is ready to embrace these changes. The platform's modular approach means they can adopt new functionalities at their own pace, ensuring a smooth transition as their practice grows.
"What excites me most about QontaHub is that it grows with us," Maria says. "Every new feature they add is clearly designed with firms like ours in mind, addressing real challenges we face in the Romanian market."
The transformation of Maria's firm represents a broader shift happening in the accounting profession. As automation handles routine tasks, accountants are free to focus on what they do best: providing valuable insights and guidance to their clients.
A Call to Transform
For accounting firms still struggling with fragmented systems and manual processes, Maria has a simple message:
"The future of accounting isn't about working harder - it's about working smarter. QontaHub isn't just another tool; it's a partner in transforming your practice."